Posts Tagged ‘Security Products’

LONDON –(BUSINESS WIRE)– Globally small and medium business Security Market (on-premise and cloud) spend is expected to experience an overall compounded annual growth rate of over 10% for the period of 2011 through 2016. Cloud security services currently accounts for nearly 17% of this total spending and is projected to increase to 24% by 2016. These findings emerge from the latest study by New York-based Access Markets International (AMI) Partners, Inc. The soon to be published 2012 Global SMB Security Market Assessment explores the market opportunities that are and will be available to security vendors worldwide.

“Security is a complex issue with rapidly changing permutations. Widespread lack of technical resources and expertise is leading to an increasing desire to outsource the problem amongst small and medium businesses,” comments Hugh Gibbs, VP Research for EMEA and report author. “This is presenting major opportunities for managed service solutions – particularly for skilled, local channel partners and managed security service providers (MSSPs).”

To take advantage of the myriad of opportunities in the dynamic SMB market security vendors will need to deploy viable solutions and will require vendor recognition of the following critical success factors:

Easy to deploy Cloud service offerings within attractively-priced service bundles. Bundling increases potential service uptake by a factor of 4 or 5 AMI research shows.
Availability through different channels including cloud-enabled local channel partners, service providers and retail/e-tail stores.
Promotion through multiple information sources and communication channels both traditional and web based social media.

About Access Markets International (AMI) Partners, Inc.

AMI-Partners specializes in IT, Internet, telecommunications and business services strategy, venture capital, and actionable market intelligence – with a strong focus on global small and medium businesses (SMBs), and extending into large enterprises and home-based businesses.

The firm invests significantly in collecting survey based information from several thousand SMBs annually, and is considered the premier source for global SMB trends and analysis.